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In this digital age, businesses are constantly seeking new avenues to connect with their audience, and YouTube has emerged as a powerful platform for reaching and engaging with customers. But as with any tool, there are both benefits and drawbacks to running a YouTube channel for your business. Interestingly, we can find parallels and insights from the Bible that shed light on this modern marketing strategy. In the blog today we dig into verses that will encourage and inspire you in this journey and help you to be motivated to keep going.
Just as Jesus preached to large crowds on hillsides and in marketplaces, a YouTube channel allows your business to reach a vast audience. Through engaging content, you can increase visibility and attract potential customers who may not have found you otherwise.
“Go into all the world and preach the gospel to all creation.” - Mark 16:15
Stories have a profound impact on human hearts. Through your YouTube channel, you can share the story behind your brand, products, or services, forging a deeper connection with your audience.
“But as for you, teach what accords with sound doctrine.” - Titus 2:1
Just as Jesus taught his disciples, your YouTube channel can serve as a platform for educating your audience. Whether it's tutorials, how-to guides, or informative videos, providing value through education can establish your business as an authority in your industry.
“And Jesus came and said to them, ‘All authority in heaven and on earth has been given to me. Go therefore and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit.’” - Matthew 28:18-19
Managing a YouTube channel requires consistent effort and resources. From creating content to responding to comments, it can be time-consuming, especially for small businesses with limited manpower.
“For which of you, desiring to build a tower, does not first sit down and count the cost, whether he has enough to complete it?” - Luke 14:28
Just as Jesus faced criticism and opposition, your business may encounter negative feedback or comments on your videos. Handling criticism with grace and humility is essential to maintaining a positive brand image.
“Bless those who curse you, pray for those who abuse you.” - Luke 6:28
The landscape of social media platforms is ever-changing. Algorithm updates or policy changes on YouTube can impact the visibility of your content or even result in channel strikes or demonetization.
“For the time is coming when people will not endure sound teaching, but having itching ears they will accumulate for themselves teachers to suit their own passions.” - 2 Timothy 4:3
Running a YouTube channel for your business can be a powerful tool for reaching and engaging with your audience, akin to spreading the Word in biblical times. However, it's crucial to weigh the benefits against the drawbacks and approach it with diligence, wisdom, and a servant's heart. Just as Jesus taught with love and humility, let your business channel reflect those same values in every video and interaction.
A lot of people ask to see how we do things in The Daring Daughters but the investment in the mastermind is not in the spending plan for them or they just don't have the time to dedicate to it. We are starting to roll out a series of digital resources of tools and processes we use to help women create business plans that can scale! Some of our clients are growing businesses that just provide some breathing room and some have scaling plans that are in the billions. (No lie!) Whether your business is to create breathing room in the household or you have plans to really scale it, this MASTERPLAN sheet can help you stay organized and on track this year for your goals. We use this in our mastermind every call with our clients.
Join the waitlist! We are currently accepting applications for our 2025 Mastermind. You can learn about our program details here.
Oct 24-27, 2024 - Phoenix Arizona. One house in the mountains. 21 women all planning out their business and receiving supernatural growth and deliverance on their life and business. 2 Biblical experts are coming and 2 Business experts to coach and teach. Don't miss this.
Gretchen Heinen
Gretchen Heinen is the founder and CEO of The Daring Daughters. She is a mom, wife and nature enthusiast. She has built several businesses and coaches other women on how to start and grow a business using the Bible as our manual.