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Should You Start A YouTube Channel

May 15, 20244 min read

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Do you need a YouTube channel for your business? Today we are diving into why you might want to start one, and what might be a drawback. On our episode we interview YouTube expert, Paige Major. She shares what are the 5 mistakes people make when starting a YouTube channel and which business will benefit the most from them. We also discuss a podcast vs a YouTube channel and how to pick which one is right for you. Hint, turns out a podcast is best for me! Surprise! You can reach Paige on Instagram at @paigemajorcreative. You can also visit her website at paigemajor.com

Listen to the episode

The Biblical Insights on Running a YouTube Channel for Your Business

In this digital age, businesses are constantly seeking new avenues to connect with their audience, and YouTube has emerged as a powerful platform for reaching and engaging with customers. But as with any tool, there are both benefits and drawbacks to running a YouTube channel for your business. Interestingly, we can find parallels and insights from the Bible that shed light on this modern marketing strategy. In the blog today we dig into verses that will encourage and inspire you in this journey and help you to be motivated to keep going.

Verses in support of a YouTube Channel...

1. Reach and Visibility:

Just as Jesus preached to large crowds on hillsides and in marketplaces, a YouTube channel allows your business to reach a vast audience. Through engaging content, you can increase visibility and attract potential customers who may not have found you otherwise.

“Go into all the world and preach the gospel to all creation.” - Mark 16:15

2. Storytelling and Connection:

Stories have a profound impact on human hearts. Through your YouTube channel, you can share the story behind your brand, products, or services, forging a deeper connection with your audience.

“But as for you, teach what accords with sound doctrine.” - Titus 2:1

3. Educational Content:

Just as Jesus taught his disciples, your YouTube channel can serve as a platform for educating your audience. Whether it's tutorials, how-to guides, or informative videos, providing value through education can establish your business as an authority in your industry.

“And Jesus came and said to them, ‘All authority in heaven and on earth has been given to me. Go therefore and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit.’” - Matthew 28:18-19

Things to consider....

1. Time and Resources:

Managing a YouTube channel requires consistent effort and resources. From creating content to responding to comments, it can be time-consuming, especially for small businesses with limited manpower.

“For which of you, desiring to build a tower, does not first sit down and count the cost, whether he has enough to complete it?” - Luke 14:28

2. Negative Feedback:

Just as Jesus faced criticism and opposition, your business may encounter negative feedback or comments on your videos. Handling criticism with grace and humility is essential to maintaining a positive brand image.

“Bless those who curse you, pray for those who abuse you.” - Luke 6:28

3. Algorithm Changes and Platform Risks:

The landscape of social media platforms is ever-changing. Algorithm updates or policy changes on YouTube can impact the visibility of your content or even result in channel strikes or demonetization.

“For the time is coming when people will not endure sound teaching, but having itching ears they will accumulate for themselves teachers to suit their own passions.” - 2 Timothy 4:3

Running a YouTube channel for your business can be a powerful tool for reaching and engaging with your audience, akin to spreading the Word in biblical times. However, it's crucial to weigh the benefits against the drawbacks and approach it with diligence, wisdom, and a servant's heart. Just as Jesus taught with love and humility, let your business channel reflect those same values in every video and interaction.


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Gretchen Heinen

Gretchen Heinen is the founder and CEO of The Daring Daughters. She is a mom, wife and nature enthusiast. She has built several businesses and coaches other women on how to start and grow a business using the Bible as our manual.

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